Is your mobile commerce strategy excluding the mass market?

Is your mobile commerce strategy excluding the mass market?

While South Africa saw a 25% increase in online retail over the last 12 months, we need to grow e-commerce beyond the 2% of total retail sales that it currently occupies. And mobile should be the way to do that, says Yolande Steyn, an independent consultant with experience working at FNB and Vodacom.

The article gives some insight into the current state of mobile commerce in South Africa, for example, did you know that 40% of the South African workforce is still paid their wages in cash?

Read the full article on Bizcommunity

Comments are closed.

Need Help? Chat with us